Mon, 29 Jan 2018
UK - Arla Foods has been voted 'Product of the Year' for the third consecutive year, winning the 2018 accolade for its Free Range Organic Milk in the Dairy & Free From Drinks category.
Voted for by more than 11,000 consumers, Product of the Year recognises the best new innovations in over 40 categories and is the largest annual award of its kind.
Danny Micklethwaite, Category Director at Arla, commented, "Arla Foods prides itself on bringing innovative, exciting and high quality dairy products to consumers, so to be recognised for the third year running is amazing for us and really highlights our dedication to being the champion of British Dairy.
"Having previously won the award for BoB Milk and again last year for our Icelandic-style yogurt, Skyr, the hat trick of wins shows how Arla’s commitment to natural products is resonating with consumers who are increasingly looking for healthy, delicious and nutritious products to match their lifestyles. This is no different with our Organic Free Range Milk and as the demand for food provenance and the overall Organic market grows, we are delighted to be leading the dairy agenda in this arena."
Arla Organic Free Range Milk comes from cows that graze outside on grass for over 200 days a year* and is free from herbicides and artificial fertilisers. Launched in 2017 and available in both semi-skimmed and whole formats, Arla’s Organic Milk also ensures higher standards of animal welfare and sustainability.
* Cows which produce Arla Organic milk are outside for an average of 200 days per year. Based on a survey of 84 Arla organic UK farms, May 2017 and Kingshay independent study, 2015 for OMSCo, based on 85 organic UK herds.